Press release

Lagoon

Lagoon

Meet the design duo Welling/Ludvik

Ever since 2010, Icelander Gudmundur Ludvik and Dane Hee Welling have put their mark on the design world. The two designers both challenge and complement each other in their design process through which they meet in a joint aesthetic expression.

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The Danish–Icelandic design duo sort away any unnecessary elements from their designs. Every detail in their design has a purpose and a function. Quality, comfort and flexibility are highly important elements for Ludvik and Welling. It was especially the high quality that Erik Joergensen is known for that appealed to them, when they began working together on the Lagoon sofa in 2012.

“In close cooperation with our collaborators, we always strive to create the best possible product, where every detail is accounted for and the furniture is produced in the best possible materials” says Welling.

The Lagoon sofa is meant to create an illusion of a floating elongated cloud that you can fling yourself onto and enjoy each other’s company. The designers had a desire to minimize contiguity with the floor, which the new minimalistic frame enhances.

“Our goal was to create a lounge sofa and create a room where you felt at home – a place where the entire family could gather and enjoy each other’s company while floating in the lagoon. It should be a place for intimacy and warmth” says Ludvik.

The Nordic style and the traditions that characterize people in Scandinavia, such as ‘hygge’ (cosiness), was a source of inspiration for the design duo. Lagoon is meant to be simple, beautiful and inviting.

“From the beginning the sofa was designed in several versions. With the chaise longue model, we wanted to add a function for various objects you wish to store close by. That was how we came up with the idea for the side table. It can be equipped with a serving tray or you can add a storage box with a tray to match” explains Welling.

The two designers met each other while studying at Denmark’s Design School in Copenhagen. Ludvik is also a trained carpenter and sculptor from the Royal Academy in Reykjavik, Iceland and Welling studied Furniture Design at the University of Art and Design in Helsinki, Finland.

“Because of our different backgrounds we complement each other very well as designers. It is important for us that we can see ourselves purchasing our own products. If we can see the value in a product, we are convinced that it will be of value to many others as well” says Ludvik.

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Lagoon

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